RADD AUSTRALIA LIMITED CHAIRMAN APPOINTED

National media identity and “Money Man” Paul Clitheroe has accepted the position of Chairman and Director of RADD AUSTRALIA LIMITED.

RADD National Manager Garry Suprain said, “The team are really delighted to have Paul on-board his financial expertise, management experience and good humour round out a fantastic team of very committed people”

 

“Having teenagers of my own, I am only too aware of the dangers they face simply by being in a car on the road – whether they’re driving or not. We can’t lock them in their rooms, wrapped up in cotton wool. But we can try to change their attitude. I know it’s a big ask. After all, teenagers seem genetically conditioned to believe that they are bullet-proof. That’s why even the most horrifying television images of road trauma caused by drink driving have little or no effect on some kids. When asked to be chairman of RADD, I was delighted to accept. RADD tackles the drink-driving issue in a different way. It uses the carrot rather than the stick to subtly suggest that drink-driving is simply not cool. It’s no longer socially acceptable. It’s out of fashion. No one at RADD is under any illusion about the enormous task ahead. It will take years of constant exposure to get the message across and generate the attitudinal change required. However, I’m amazed and delighted by the fantastic support RADD has gained in just its first year of operation. It’s off to a great start! My thanks go out to all the 190+ recording artists, actors and athletes who have freely lent their voices to the cause together with the 250+ radio stations who have contributed a staggering amount of airtime. This coming year promises to be even more exciting as other media partners in television, press and on-line join RADD. RADD is a remarkable and tremendously worthwhile initiative. When I was asked to become the Chairman of RADD Australia Limited, I was particularly honored”.

Paul Clitheroe.

December 2004