Simple Plan’s emotional new video UNTITLED (How Could This Happen To Me?) lauded by RADD

Click HERE to go to the Simple Plan website to view the video

 

Warner Music Canada/Atlantic Recording artists Simple Plan recently took a couple of days off during their extensive world tour in order to shoot a poignant video for their new single, UNTITLED (How Could This Happen To Me?), written and co-directed by the band and Director Marc Klasfeld.  UNTITLED (How Could This Happen To Me?) is an emotional look at how a family is torn apart by the inconsiderate act of drunk driving.

Garry Suprain, National Manager of RADD Australia affirms, “the video is heart wrenching and brings the cold realities of an impaired driving crash into perspective.  We thank Simple Plan for their concern and efforts to reach out to Australians on the tragic consequences of drinking and driving.”

“When a song delivers such a powerful and important message, specifically to the youth of today, it is essential that, with the influence that music has, it be used to help emphasise that message on a broader scale,” says Steve Kane, CEO Warner Music Canada.

The video will premiere in Australia on Monday May 9, 2005.

In an open letter to their fans, Simple Plan said:

“This song is a very personal look at what happens when tragedy hits close to home and we wanted to make a video that was as powerful and special as the song was to the five of us.

Over the last few years, a lot of people we know have been involved in tragic accidents caused by drinking and driving.  One of the students at our high-school crashed his car driving back from a weekend trip and killed his best friend.  It was a very sad time that none of us will ever forget.

When an accident happens, there’s a lot more victims than people think, and many lives are changed forever – parents, brothers, sisters, sons and daughters, grandparents…everyone feels the impact.

This is the story we wanted to tell with this video: the story of all the innocent victims caused by drinking and driving.  We hope you will take the time to watch the video.  Thanks for all your support.

Simple Plan is currently touring the world in support of their latest release, ‘Still not Getting Any.’  Since its release in late October 2004, the album has sold over 2 million copies around the world on the strength of the chart topping single ‘Welcome to My Life’ and the follow-up, ‘Shut Up.’

Simple Plan is Peirre Bouvier (vocals), Chuck Comeau (drums), David Desrosiers (bass, backing vocals), Sebastien Lefebvre (guitar, backing vocals) and Jeff Stinco (lead guitar).